Recently I watched the State of the Word 2018, delivered by Matt Mullenweg. I really think people who are interested in the future of WordPress, but also the future of internet publication in general should have a look at it. The roadmap for Gutenberg is very exciting. I am very positive about what lies ahead.
They are currently in phase 1 regarding the development and implementation of Gutenberg, the latter focusing specifically on writing and editing posts/pages. With phases 2, 3 & 4 they will be going beyond this.
I recently read the book by Alex Daly, The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea (2017). It is really an amazingbook, and I realized again that using social media is one thing, but engaging through social media is a completely different matter all together, the latter being the more impactful aspect of social media usage. I definitely recommend that you read the book – it also includes practical tools and tips.