I originally posted this article on LinkedIn.
The book:
I recently read the book by Alex Daly, The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea (2017). It is really an amazing book, and I realized again that using social media is one thing, but engaging through social media is a completely different matter all together, the latter being the more impactful aspect of social media usage. I definitely recommend that you read the book – it also includes practical tools and tips.
